Users will soon have a updated setting that permits them to reduce the amount of AI-made videos appearing in their feeds. This step comes as the company revealed that it currently hosts over 1 billion content made with AI.
Testing and Rollout
This change is undergoing trials over the following weeks before a widespread release. This development aligns with a rise in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately 10% of the most rapidly expanding channels on a popular video site primarily display AI-generated videos. A considerable share of this material is deemed “AI slop”, a label for substandard, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that a lot of users appreciate content created using AI tools, including computer-generated images to informative clips, and we aim to offer the community the option to increase or decrease of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The platform disclosed that there are presently 1.3 billion videos on its service labeled as artificially created. In total, over 100 mn media items are added to the platform each day, making AI content a relatively small part of its overall inventory.
How to Adjust Settings
Members will be able to decrease or raise the level of AI-generated videos they see by accessing the topic control option in the platform and choosing the AI content topic. Additional categories that can already be modified under the setting include politics, style, aesthetics, and dance.
Content Labeling and Policies
TikTok’s policies require content makers to label convincing artificially created content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
Furthermore, the app will from now on add an “AI-made” label to content produced via its own AI tools, or flagged by an industry-wide initiative for spotting artificial media. This step is intended to deter users from attempting to bypass the disclosure requirement.
Educational Initiatives
The company is furthermore establishing a two million dollar awareness program for professionals and groups to produce informative material about responsible artificial intelligence. This initiative will benefit non-profit groups focused on training programming and robotics.
Platform Protection
The platform has justified its content review process, during discussion over intentions to cut jobs for numerous content moderators in the United Kingdom. TikTok is planning to cut a significant number of roles in its user protection team in London, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.
A senior executive stated that human moderation would still have a role, but AI can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by humans. The company announced a notable drop in disturbing and violent content seen by safety staff over the past year due to intervention by its automated systems.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is the area in which a significant AI assistance is proving valuable process content quickly.”
